Best comment to this news (see the comment here):
“Except it’s not really a good lesson to the marketplace if all is forgiven…. “Try DRM, if it works, great. If not, your former customers will forgive you and all’s good.”
They should not be congratulated for recognizing how stupid they are. Let’s congratulate and support the coffee maker companies who DIDN’T try this.
We need to engender fear in the heart of every executive who would even CONSIDER this insanity. So I say fuck them– let their company suffer from their idiocy and let others learn from their failure.
If this news makes you want to reconsider a keurig machine, re-reconsider. There are plenty of other great alternatives. And that goes for printer makers and anyone else who’s thinking about going in this direction.”